Privacy Policy — How 7777fe Handles Your Personal Data

1 Introduction

This Privacy Policy applies to all users of the 7777fe platform, accessible at https://7777fe.win. When we say "7777fe", "we", "our" or "us" in this document, we are referring to the operator of the 7777fe platform. When we say "you" or "your", we are referring to any person who visits, registers on, or otherwise uses the platform.

By creating an account on 7777fe and using the platform — whether for cricket betting, PSL markets, slots, live casino, bingo or any other feature — you acknowledge that you have read and understood this Privacy Policy and that your personal data will be handled as described here.

This policy should be read alongside the 7777fe Terms and Conditions. Where this policy addresses data protection specifically, the Terms address the broader rules of platform use.

2 Personal Data We Collect

7777fe collects personal data through several routes — directly from you when you register and use the platform, automatically through your interaction with the website, and in some cases from third-party verification services used to confirm your identity.

Data You Provide Directly

• Full name, date of birth and gender (collected during registration)
• Email address and mobile number (used for account communication and two-factor authentication)
• Residential address (required for identity verification)
• Identity document details — CNIC number, passport or driving licence (collected during KYC verification)
• Payment method information — JazzCash or Easypaisa account details, Raast ID, bank account details or card details (used solely for processing deposits and withdrawals)
• Communications you send to the support team, including chat transcripts and emails

Data Collected Automatically

• IP address and approximate geographic location
• Device type, operating system and browser version
• Pages visited on the platform, time spent and navigation paths
• Betting and gaming activity — game sessions, wagers placed, markets accessed and outcomes
• Login timestamps and session duration
• Cookie and similar tracking data (see Section 8)

3 How We Use Your Personal Data

7777fe uses the data we collect for specific, defined purposes. We do not use your data in ways that go beyond what is described in this policy, and we do not process it speculatively or for purposes unrelated to providing and improving the platform.

• Account Management: Creating and maintaining your account, verifying your identity, processing login credentials and managing your preferences and settings.
• Payment Processing: Handling deposits via JazzCash, Easypaisa, Raast and bank transfer, and processing withdrawal requests back to your verified payment method.
• Identity Verification (KYC): Confirming that you are who you say you are, that you meet the age requirement of 18+, and that the payment methods you use belong to you.
• Fraud Prevention and Security: Detecting unusual account activity, preventing money laundering, identifying potentially fraudulent transactions and protecting the integrity of the platform.
• Customer Support: Responding to your queries, resolving account issues and managing complaints. Support communications may be recorded for quality and training purposes.
• Personalisation: Showing you relevant promotions, cricket and PSL betting markets based on your activity on the platform — only where you have opted in to personalised offers.
• Platform Improvement: Analysing how players use 7777fe to identify technical issues, improve navigation, and develop new features that the player base actually wants.
• Legal Compliance: Meeting any obligations imposed by applicable law, including record-keeping requirements and responding to legitimate legal requests from authorities.

4 Legal Basis for Processing

Each use of your personal data by 7777fe rests on one of the following legal bases:

• Contractual Necessity: Processing your registration data, payment information and account activity is necessary to fulfil the contract you enter into with 7777fe when you register and use the platform.
• Legal Obligation: Certain processing — particularly identity verification, anti-money laundering checks and record retention — is required by applicable law and regulations.
• Legitimate Interest: Fraud prevention, platform security and product improvement are carried out on the basis of legitimate interest, balanced against your rights and expectations as a player.
• Consent: Marketing communications — including promotional emails and SMS messages about offers, bonuses and new platform features — are sent only on the basis of your explicit consent, which you can withdraw at any time.

5 Data Sharing with Third Parties

7777fe does not sell, rent or trade your personal data to third parties for their own marketing or commercial purposes. We share data only in the following specific circumstances, and only to the extent necessary for the relevant purpose:

• Payment Processors: JazzCash, Easypaisa, Raast integration partners and card processing providers receive only the data necessary to process your transaction. They are contractually bound to handle your data securely and may not use it for any other purpose.
• Identity Verification Services: Third-party KYC providers may receive copies of identity documents for verification purposes. These providers operate under strict confidentiality agreements and certified security standards.
• Technology and Infrastructure Partners: Hosting, database, analytics and security service providers who support the operation of the 7777fe platform may have limited access to certain data as part of their service delivery. All such partners are subject to data processing agreements.
• Legal Authorities: Where required by applicable law, court order or legitimate regulatory request, 7777fe may disclose personal data to law enforcement or regulatory bodies. We do not do this voluntarily beyond what is legally required.

6 Data Retention

7777fe retains your personal data for as long as your account is active and for a period afterwards as required by our legal obligations and legitimate operational needs. The general retention principles are as follows:

• Account and registration data is retained for the lifetime of your account plus a minimum period of five years after account closure, to meet standard record-keeping obligations.
• Transaction records, including deposits, withdrawals and betting history, are retained for a minimum of five years from the date of the transaction.
• Identity verification documents are retained for the period required by applicable anti-money laundering regulations, typically five years from the end of the customer relationship.
• Support correspondence and chat transcripts are retained for a minimum of two years from the date of the interaction.
• Where data is no longer required for any legal or operational purpose, it is deleted or anonymised in a manner that prevents re-identification.

If you request deletion of your account, your personal data will be reviewed for any outstanding retention obligations before being removed or anonymised. Data subject to active legal holds or ongoing investigations cannot be deleted until those matters are resolved.

7 Security Measures

7777fe implements technical and organisational security measures appropriate to the nature of the data we hold and the risks involved in its processing. These include:

• 256-bit SSL/TLS encryption on all data in transit between your device and 7777fe servers
• Encrypted storage for sensitive personal data at rest
• Access controls ensuring only authorised personnel can access player data, based on the minimum data necessary for their role
• Regular security reviews and vulnerability assessments of the platform infrastructure
• Two-factor authentication available to all players (strongly recommended) and mandatory for certain account actions
• Incident response procedures in place to detect, investigate and respond to data breaches within appropriate timeframes

In the event of a data breach that is likely to result in a risk to your rights and freedoms, 7777fe will notify affected players without undue delay via their registered email address, with clear information about what happened, what data was involved and what steps have been taken.

8 Cookies and Similar Technologies

7777fe uses cookies and similar tracking technologies to operate certain platform functions, maintain your session, understand how the platform is used and — where you have opted in — deliver relevant promotions and personalised content.

Types of Cookies Used

• Strictly Necessary Cookies: Required for the platform to function. These include session cookies that keep you logged in and security cookies that protect against cross-site request forgery. These cannot be disabled.
• Functional Cookies: Remember your preferences — such as your language setting, preferred deposit method and display preferences — so you don't have to re-enter them every session.
• Analytics Cookies: Help us understand how players use the platform — which pages are visited most, where navigation breaks down and how new features are received. This data is aggregated and does not identify individuals.
• Marketing Cookies: Used only where you have given consent, to show you relevant offers and promotions based on your platform activity. You can opt out of these at any time from your account settings or via the cookie preference centre displayed on your first visit.

Most browsers allow you to block or delete cookies through their settings. Note that disabling strictly necessary cookies will affect the functionality of the platform and some features may not work correctly.

9 Your Data Rights

As a player on 7777fe, you have specific rights over your personal data. These rights can be exercised by contacting the support team at any time. We will respond to all requests within a reasonable period and will not charge a fee for standard requests.

10 Minors and Under-18 Access

7777fe is strictly an adults-only platform. The minimum age to register and use any feature of the platform is 18 years. We do not knowingly collect personal data from anyone under the age of 18.

During registration, players are required to confirm their age and provide a date of birth. Where there is reason to suspect that an account belongs to a minor, 7777fe will request identity documentation and suspend the account pending verification. If a minor is confirmed, the account will be closed immediately, any deposited funds will be returned to the payment source after deducting any bonus amounts, and the data will be deleted.

If you are a parent or guardian and believe a minor has registered on 7777fe, please contact the support team immediately at [email protected] so the matter can be investigated and resolved without delay.

11 Updates to This Privacy Policy

7777fe may update this Privacy Policy from time to time to reflect changes in how the platform operates, the data we collect, the technologies we use or applicable legal requirements. When material changes are made, registered players will be notified via their registered email address and/or through a notice displayed on the platform at next login.

The "Last updated" date at the top of this page indicates when the current version came into effect. We recommend reviewing this page periodically. Continued use of the platform following notification of an update constitutes your acceptance of the revised Privacy Policy.

12 Contact and Data Requests

For any questions about this Privacy Policy, to exercise your data rights, or to raise a privacy concern related to your 7777fe account, please contact the support team. The team is available 24 hours a day, 7 days a week:

• Live Chat: Available inside your 7777fe account dashboard — fastest route for time-sensitive requests.
• Email: [email protected] — include your registered email address and a clear description of your request in the message.

Data access, rectification and deletion requests are typically processed within 30 days of receipt. Where a request is particularly complex or where a high volume of requests has been received, we may extend this period by a further 30 days, in which case you will be informed of the extension and the reason for it.